Film restoration is important for economical, cultural and artistic reasons. Different forms of digital media, such as high definition broadcasts, digital downloads and DVD and Blu-ray Disc have forced film restoration to be extremely vigilant and thorough. Compared to photochemical restoration, digital restoration offers more tools and solutions to make a damaged, faded film to look and sound as good as it did on the day it was released. However, it can be argued that modern digital restoration is mostly about making the film look better than it did when it was originally released. We are the technical innovators in our industry, and must set the standard, so it's the highest quality possible or not at all.